Surveying Older Populations using Video Communication Technologies

Frederick Conrad
Research Professor, Survey Research Center, Institute for Social Research
Professor, Department of Psychology, College of Literature, Science & the Arts

Abstract

This research project will examine age-related differences in data quality, participation, respondent experience, and costs in two types of interviews: video-mediated (live two-way communication via platforms like Skype) and video self-administered (video-recorded interviewers asking questions and respondents answering by typing or clicking). These two survey modes are promising because they use off-the-shelf video technology and are less costly than face to face interviews, but they are not yet widely deployed. The project will provide new insights regarding how video-based interviewing affects respondent behavior and experience in surveys, in particular, for older populations.

Outcomes

  • Brady T West, Ai Rene Ong, Frederick G Conrad, Michael F Schober, Kallan M Larsen, Andrew L Hupp, Interviewer Effects in Live Video and Prerecorded Video Interviewing, Journal of Survey Statistics and Methodology, 2021;, smab040, https://doi.org/10.1093/jssam/smab040
  • Conrad, F., M.F. Schober, A.L. Hupp, B.T. West, K. Larsen, A.R. Ong. 2020. Interviewers, Video, and Survey Data Collection. American Association for Public Opinion Research Annual Conference. June 2020.
  • Conrad, F. Surveying Older Populations using Video Communication Technologies. 3rd annual MiCDA Pilot Project Virtual Symposium. May 21, 2020.